Asia Insight

Asia Insight - Season 8 Episode 5 The Change in China's Online Video Bloggers

2025-03-07 30 minutes.
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Season - Episode

12 Season 12 Jan 06, 2023
11 Season 11 Jan 14, 2022
10 Season 10 Jan 15, 2021
9 Season 9 Jan 10, 2020
8 Season 8 Jan 25, 2019
7 Season 7 Jan 19, 2018
6 Season 6 Jan 06, 2017
5 Season 5 Jan 01, 2016
4 Season 4 Jan 02, 2015
3 Season 3 Jan 10, 2014
2 Season 2 Jan 11, 2013
1 Season 1 Apr 06, 2012

Overview

KOLs, an abbreviation for "Key Opinion Leaders," are a growing presence in Chinese advertising, video bloggers, and promoters who connect new consumers with products by using the strength of their personal recommendations. Their influence has been so great that the Chinese government built an entire industrial village for bloggers on the outskirts of Wuhan City. In this episode we meet the men and women who generate hundreds of millions of dollars and immeasurable support with the strength of their opinions.

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Popularity 1.1659
Language English, Japanese