Asia Insight

Asia Insight - Season 11 Episode 12 An Alcohol Renaissance in South Korea

2025-03-07 30 minutes.
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Season - Episode

12 Season 12 Jan 06, 2023
11 Season 11 Jan 14, 2022
10 Season 10 Jan 15, 2021
9 Season 9 Jan 10, 2020
8 Season 8 Jan 25, 2019
7 Season 7 Jan 19, 2018
6 Season 6 Jan 06, 2017
5 Season 5 Jan 01, 2016
4 Season 4 Jan 02, 2015
3 Season 3 Jan 10, 2014
2 Season 2 Jan 11, 2013
1 Season 1 Apr 06, 2012

Overview

Young South Koreans are building breweries to make makgeolli, soju and other traditional alcohol. Hangang Brewery, established in 2018, sells a wildly popular makgeolli that uses 100% Seoul-grown rice with no sweeteners. One former owner-chef closed his restaurant to focus on brewing makgeolli, while 4 entrepreneurs launched an online business selling regional alcohol paired with labels designed by young artists. Traditional alcohol is no longer just a fun pastime, but a form of self-expression for the young people shaping a new culture.

Year
Studio
Director
Crew
Popularity 1.2063
Language English, Japanese